Too Many Social Media Experts

June 1, 2011

by Donna Kastner

Have you noticed the incredible surge in Social Media experts? Everybody’s putting out a shingle and offering FREE workshops and webinars, many of which turn out to be thinly veiled sales pitches. 60 minutes of product peddling and not a whole lot in the way of valuable insight.

Sure, there are some knowledgeable experts giving sound advice, but you have to “kiss a lot of frogs” to find a prince.

Is there some academy out there churning out social media strategists?

More likely, it’s a swarm of entrepreneurs who see declining billable hours for their core (real) competencies. So what do they do? They chase the next shiny object, which these days appears to be Social Media.

Heck, I’m testing out lots of things via social media. Some are working. Some are not. That doesn’t make me an expert.  I’ve also sat through more than my fair share of FREE webinars where I was given some pretty basic information. “Wow – you mean I can set up a Facebook page for my business? Who knew?”

It’s understandable in today’s economy that entrepreneurs are on the lookout for new revenue streams. Unfortunately, too many are headed down the Social Media path. It’s a slippery slope. These folks might score short-term revenue, but they’re doing far more damage to long-term credibility and reputation. Authenticity — it’s in short supply these days, but it’s a valuable currency.

MORAL OF THE STORY: Stop chasing shiny objects. Stick with your core competencies and own them. Do fewer things, but do them incredibly well.

And when you spot related needs, before you start thinking about fulfilling them yourself, go take a look at your network. Scout out a trusted partner. Someone who will deliver meaningful value to your customers.


Your Mindset and Belief Top 10 List

May 2, 2011

Excerpt from 51 Ways to Improve Your Team Leadership Skills

  1. Be your own biggest fan.
  2. Be confident.
  3. Embrace (and learn from) mistakes.
  4. Recognize that breakthrough ideas sometimes come without warning, often through the collision of differing perspectives.
  5. Study, prepare, and take action NOW.
  6. Empower your team, tapping their very best talents and strengths.
  7. You get what you expect — so expect more, within reason.
  8. Consider team culture in the context of corporate culture.
  9. Check your personal baggage at the door.
  10. Get out of your head!

Get Clear About the WHY Behind Your Goal

April 5, 2011

Tip #3 from The 51 Ways to Get Clarity, Get Moving, and Get Results!

All too often, people focus on the WHAT factor as they set goals, when it’s actually the WHY that will drive incredible success.

WHY is this particular goal important?

And if this is a goal that keeps reappearing on your annual list, ask yourself one more question:


Dig down and find something to motivate you.  Identify exactly the “What’s in it for me?” deliverable behind this goal.  This will help keep you focused and attentive to this goal throughout the year.

1 Trip Away From Real Success

March 8, 2011

by Robin J. Sacks

Imagine you woke up this morning, got in your car, drove to the airport, parked, took a shuttle to the terminal, checked in at the counter, got a boarding pass, checked your luggage, went through security, got to the gate, boarded a plane, flew for a couple of hours and landed.

Upon landing, the pilot’s voice booms over the speakers and says, “Welcome to Philadelphia!” You turn to the person sitting next to you and say, “but, I didn’t want to go to Philadelphia.”

He asks, “Where did you want to go?”

You think for a moment and say, “I don’t know.”

My questions to you go something like this: why did you get in your car, drive to the airport, park, take a shuttle to the terminal, check in at the counter, get a boarding pass, check your luggage, go through security, go to the gate and board a plane?

The strange thing is this is how most people in our society go through their lives…and do not realize it! We do things because we are “supposed to” or we think we “should” yet we never really stop to think WHY we are doing what we are doing or where it is we are even trying to go. We are just “going through the motions.”

Not to confuse a very simple concept, but what if we knew we wanted to go to Seattle? It is completely the opposite way of Philadelphia, right? Yet, what would you have done to get there? You would have woken up this morning, got in your car, driven to the airport, parked, took a shuttle to the terminal, checked in at the counter, got a boarding pass, checked your luggage, went through security, got to the gate, boarded a plane, flew for a couple of hours and landed.

The lesson here is this:  If you choose to do things in your life without thinking about WHERE you are actually trying to go and WHY are you doing what you are doing to get there, you can be deceiving yourself into thinking you are on the right course when, in reality, you are so far off course that you are heading in the opposite direction.

Unfortunately, too many people never realize that until it is too late to turn around. Knowing the WHERE is so much more important than knowing the HOW!  Get clarity on the WHERE,  take ACTION, and the HOW will appear.

Step out of your life today for just a few minutes and ask yourself if you need to change planes.

Get clarity! Get inspired! Get moving!

March 8th “MORE/BETTER” Sales Workshop

March 1, 2011

3 Steps to Mapping Your Life Right

February 27, 2011

by Robin J. Sacks  —

OK…the analogy is incredibly simple. If I hand you a map and ask you to “draw your route,” what is your first question? Of, course, “where are we going?” This is what we in personal development and self-help coaching call an “A-HA moment.”

We spend a lifetime drawing maps only to get to a destination and regret that we were not somewhere else! We say things like, “I am nowhere close to where I want to be,” “I should have/could have/would have done something else if I knew,” and “I just never had the chance to do something I always wanted to do.” Is there something wrong with our maps? NO. Is there something wrong with the detours that inevitably occur throughout a lifetime? NO. Is there something wrong with the very thinking that we need a “plan” and that is why we are even holding a map? NO. So…where is the breakdown? The problem is simple. We spend a lifetime drawing maps, but we never stop to ask ourselves where is it we actually want to go? (I think we just experienced another “A-HA moment!”)

Think about this for a moment. If you have a big enough map, you can go anywhere in the world. To do that, you only need to know 2 pieces of information: where you are now and where you want to go. If you know the answer to those 2 questions, drawing a map becomes childs play. That is it! If you have not answered those 2 questions (honestly!), why are you drawing maps? I know…because it is what we are “supposed to do” and it is because we “should” do these things…

Now…guess who is responsible for your lack of “success” (whatever that means)? YOU! Nobody else. Now, before you say those horrific words, “YEAH, BUT,” keep reading.

When you stop making excuses and step back out of your life for just a few moments, it is easier than you believe it is to get some clarity. And when you have some clarity about what you are trying to accomplish, your map draws itself! How cool is that!

So…how do you map your life right? Follow these 3 steps and never look back!

  1. Get clarity: What would you be doing right now if you could be doing something that you loved to do? Where do you find your energy? Who would you be with? Where would you be? What are you going to regret not doing in your life? Take the labels off your life and think about WHO you really are.
  2. Get excited: As a motivational speaker and coach, people often ask me to “get them motivated.” I often think it must be what comedians experience when someone sees them and says, “hey, make me laugh!” My answer is simple…want to get motivated about something? Find something that motivates you! Think about this for a moment…if you hate your job and your are always stressing about something and you do not like your financial situation and you are choosing misery over happiness…I have news for you…I CANNOT motivate YOU! YOU need to leave your stress and find your energy. If there is something you really want to do…does someone else need to motivate you to do it? Or do you just go and do it? Of course you do! It is when we really do NOT want to do things that de-motivates us. SO…find the things that motivate you because they have meaning for you and replace some of your stressors with them.
  3. Get moving: Knowledge without action is worthless. If there is something you want to do and there is a valid “why” you want to do it…go do it! If you are making excuses instead of taking action, you might not really want to do it. Be honest with yourself. There is no such thing as “failure” (whatever that means). The only way you can possibly “fail” is to never try something you will regret not trying.

Mark Twain said, “20 years from now you will be more disappointed by the things you did not do than by the things you did.” “Failure” should never frighten you. Regret should scare the hell out of you! If you choose to do nothing to make your journey fulfilling, try not to look back…you will not like what you see.

Get clarity! Get excited! Get moving!

Get Off My Bus!

February 23, 2011

by Robin J. Sacks —

It does not get more simple than this. Your internal willpower and motivation are very much determined by the people with whom you associate. Individuals are impacted and influenced by the people who are around them on a daily basis.

OK, here is the analogy:
You are a bus driver in life and you have an empty bus. When you are born, certain people take a seat on your bus immediately when you pop out (mom, dad, family, etc.). Throughout life, you pick people up on your bus and you drop people off along the way. People are constantly getting on and off of your bus. Some are invited, while others are just along for the ride by virtue of your decisions about life and work. You also have people on your bus who are always on your bus, but move from the front to the back occasionally and from the back to the front occasionally. Some of those passengers are healthy and some of them are unhealthy.

So…turn around and look at your passengers. You can pretty much guarantee that most of them look just like you! If you are a miserable, stressed-out, unhappy person who is always finding the downside to things, rest assured most of your passengers look like that, too. If you are a happy, relatively “successful” (whatever that means) person who chooses to see the positive side of life, rest assured most of your passengers look just like that.

Want to know how to de-stress your life and be a happier and more motivated person? Realize that YOU are the driver of your bus, take an inventory of your passengers, and ask yourself 3 questions:

  1. Who needs to get OFF my bus? Start with 1 person. What is the first name that comes to mind when I say ‘stress’ or ‘annoying’ or ‘frustrating?’ One just did…didn’t it? You need to realize that you are in control of stopping, opening the door, and saying, “get off my bus!” We hold on to things so much longer than we should sometimes. It is hard to let go whenever you feel you have made an investment in something, whether it be an education or a relationship or an industry. That makes it really hard to just walk away, even when that is the right answer. Never create stress in your life when you do not have to. Personally or professionally, if you need to make a change, you need to make a change. Just do it!
  2. Who needs to get ON my bus? When you get clarity on WHAT it is you want to do or WHY you want to do it, the team players become quite evident. Go pick them up! You need to realize that you are also in control of stopping, opening the door, and saying, “come along for the ride!”
  3. Who’s bus do I need to get off of? (I apologize for the grammatical incorrectness!) Stop saying yes to things when you really want to say no! What do you dread seeing every time it pops up in your calendar? What group did you get involved with 5 years ago that made sense at the time but no longer fits in your life? Who is the “needy” person who drags you through their minutia just because you are the one who does not hang up on them (trust me, they will find someone else to burden).

It is important to understand that everyone who takes a ride on your bus is there for a reason. It might be to inspire you. It might be to hurt you. It may be to motivate you. It may be to hold a mirror up to you. Good and bad, painful and exhilarating, they all serve a purpose. Do not ever lose sight of that. Choose your passengers wisely.

Get clarity…Get moving…Get happy!

Robin is the author of Get Off My Bus: How to Get Clarity, Get in the Driver’s Seat, and Get Moving in Your Life! (Outskirts Press, 2010).